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701 locations

121 cities

28 countries


NYTO, by Sire’s Crown founder CJ Thomason, is the only custom optical shop in North America

When I built Sires I created the only optical shop in the world making custom eyewear directly with clients virtually.  I have a data driven introspection into the future of eyewear.

- CJ Thomason
Founder of NYTO

The Future of Eyewear

NYTO’s patent pending process allows perfect fitting eyewear every time

Eye Size

Variable eye size allows the frame to scale to fit the head and compensate for lens refraction caused by higher prescriptions

Eye Height

Finally we can perfectly fit the middle third of your face and allow the patient maximum vision

Frame Thickness

For the client wanting a funky frame or the client wanting thin and elegant we have the solution

Bridge Width

No longer does the client have to choose the frame fitting their nose or their lack of nose for our Asian clients

One of our many controlled aesthetics allows the client to choose the look of their brow line

Be Styled

Stylists with pinpoint accuracy help pick the perfect fit every time

The Doc is In

Opticians and Optometrists available virtually

US Made

NYTO is the exclusive distributor of Sire’s Crown

Happiness Guaranteed

Our eyewear represents the client’s taste and fits perfectly every time

What do our clients say?

The entire process from start to finish was amazing. I booked an appointment with a digital stylist through text. I don’t know how they did it but these are the best fitting and most comfortable glasses I have ever owned!

Matthew Knight

I love my glasses from Sire's Crown! They are exactly what I wanted and it was so much fun to be a part of the design process. In spite of being ordered online, they are the best fitting pair I have ever owned. I will definitely be buying another one soon!

Amanda Beach

This was totally an impulse buy because I had a 'f@&!' yah moment. Didn't think twice about buying them. I loved the design, the material, and how they fit on my face. Never have I been so excited for a pair of glasses..... 😀

Darnell Keebo

From the moment I began engaging with CJ I knew they were the real deal. Every single interaction was professional and the team is very courteous. They are artistic and aim to please! Thank you for taking such good care of me and giving me a unique look for a very fair price!

Sindell T.

NYTO Startup Cost


vs Traditional Optical

The Difference

See NYTO performance projections

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